Can you see the hidden message in this viral Instagram account?

She’s the beautiful woman who has racked up 63,000 Instagram followers in just two months.

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But 25-year-old Louise Delage from Paris isn’t what she seems.

While her Instagram might consist of the standard beach, friends and fun snaps most people post on social media, if you look very closely there’s something that plays a small but significant part in each photo.

If you can't see the common theme - think alcohol.

And it’s all the brainchild of Paris ad agency BETC who created the fake account as part of their Like My Addiction campaign with French organisation Addict Aide.

"We were briefed on the difficulty of detecting the addiction of someone close to you—a friend, a child or a parent," BETC president and creative director Stéphane Xiberras Paris told AdFreak.

"We thought an interesting way of showing it would be to create a person people would meet every day but whom we'd never suspect of being an addict, by setting up a fake Instagram account."

In a sneaky marketing move, the company cleverly used hashtags to attract followers and posted at high traffic “stalking” moments such as the morning, lunch time and late at night.

This week, BETC came clean about their viral campaign by uploading a video on Youtube explaining everything, and cautioning against the dangers of overlooking a problem that might be in plain sight.

“It’s easy to miss the addiction of someone close,” the video warns.

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