9 beauty buys blowing up Instagram

If you’re a beauty addict, chances are you’ve noticed a few cult products popping up on your Instagram feed – and not because bloggers are being paid to tout them.

These are the products celebs and beauty VIPs hoard because they genuinely work. They (almost) don’t want you to know about them. Here, we’ve rounded up the top 9 you should add to your cart (and flatlays) now.

Farsali Rose Elixir

This oil-based serum was created less than a year ago, but it’s already achieved cult status on Instagram. Applied as a primer or under makeup, the elixir contains flecks of gold, resulting in a complexion worthy of the Midas touch.

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Beauty Blender

Blending is boring no more! Forget the humble sponge, this year’s favourite applicator is definitely the Beauty Blender. The uniquely designed tool ensures effortless makeup application and blending via its 360-degree shape. Plus, it makes for a great flatlay.

Charlotte Tilbury Magic Foundation

Whenever anything Charlotte Tilbury-related is released, people go into meltdown - but with good reason. The celebrity beauty whisperer, whose clients include Rihanna and Kate Moss, launched her Magic Foundation earlier this year to rave reviews, with bloggers smugly showcasing it on Instagram while the mere plebs hit up the waiting lists.

Glossier Balm Dotcom

This is one of those cult products that doesn’t need much introduction. Designed by Into The Gloss editor, Emily Weiss, the Glossier range can be found on every beauty blogger’s Instagram page. The aptly named Balm Dotcom, aimed at the millennial generation, is a perfect all-over balm for combating dryness – and it can even be used on your lips!

Embryolisse – Lait Creme Concentre

Makeup artists hoard this stuff like it’s going out of fashion, but they’ll never tell you that. At just $20 a pop though, it’s easy to see why. It looks scary AF at first (it’s made from shea butter and beeswax), but blends beautifully on the skin without looking greasy.

Anastasia Beverly Hills – Dip Brow Pomade

If you’ve ever tried to navigate the Anastasia Beverly Hills counter at Sephora, you’ll understand what the term ‘elbowing’ means. The brand is so popular, it’s actually been ranked number one on Instagram in the beauty category. The famed Dip Brow Pomade is a staple in the highly successful line – and thanks to Cara Delevingne, has been a sell-out since 2011.

Zoeva makeup brushes

While most makeup brushes don’t get a look-in on Instagram, Zoeva cleverly made its range a rose-gold colour, which lends itself nicely to any Instagram filter.

Urban Decay Naked palette

One of these palettes sells every five seconds around the world – and when local beauty addicts learned that it was going to start selling in Australia, demand reached fever pitch. In particular, the Naked eyeshadow palette is a staple in most beauty blogger’s flatlays.

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Becca Shimmering Skin Perfector

Contouring may have had its day, but highlighting certainly has not – and judging by the reaction on Instagram to the release of Becca's Shimmering Skin Perfector in Champagne Pop (a gorgeous rosy-gold hue), we’ll be tripping the light fantastic for a long time to come.