Eyebrow 101: Pencil, powder, mascara or gel?

According to studies, our eyebrows are the most important feature of our face, and Cara Delevingne’s enviable arches are the proof in the pudding. So much so, that the model’s on-fleek brows make headlines almost as much as the British babe herself – and they even have their own Twitter handle.

But, while it’s clear that nailing the perfect brow is important, when it comes to which product to use, things can get a little foggy.

There’s a myriad of different products out there which all promise perfect brow game, so with tried and tested some different formulas and broken down exactly which ones will help you achieve perfect face-framing arches.

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Luckily, Benefit’s national brow artist, Hannah Terrett – who shaped my brows - has also shared her advice to help you decide on the right product for your brows.

“Each different product is really tailored to suit a different dilemma through different formulas,” Hannah tells Be exclusively.

So, I’ve tried on four different formulas and taken pictures so that you can see the difference between each.

Powder: Clinique Pretty Easy Brow Palette
Best for: fullness, filling in gaps

I personally have used powder for a long time. I find it works best for me as while I hack thick and dark brows, they tend to be sparse in areas. As you can see by the pic, the powder feels in the sparse areas, however it doesn’t define the brows and can tend to be too thick at the tails. It also doesn’t tame them in the way that a gel or pomade would.
“Powder designed to give you more a fluffier feather option so really good for people who have sparse hair or have quite a lot of gaps through them but still have hair,” Hannah recommends.
“You don’t want to draw too much of the gel through them as it will make them look quite dark. The powders going to give you more of a softer illusion [than the gel] but still creates a lot of texture.”

Gel-Pomade - Benefit Ka-Brow
Best for: Taming bushiness and supersizing brows

This product is great because it’s kind of like a powder and a gel tied together. It’s dark enough to fill in the sparse gaps in my brows but at the same time the pomade tames brows that tend to go a little unruly and keeps then in a tidy line.
“The gels are really designed to give you more staying powder and they stick to the skin better,” says Hannah. “They’re really good for people who don’t have a lot of brow hair or if you’re drawing on skin - which a lot of women have that challenge “

Mascara – Napolean Wand-er Brow mascara
Best for: Adding fullness to thicker brows

Brow mascara is great for both thin and unruly brows. The formula grabs onto the brow hairs to make them thicker and the stiff formula sets them in place. However, if you have gaps or sparse hairs like me, it won’t help you to fill in the gaps.

Pencil – ModelCo Instant Brows
Best for: Defining angled brows

Personally, pencil is probably the least suited for my brow type. I find that it tends to give a drawn on look that looks fake. However, it’s really great for those looking for definition in their brows as the effects are so precise, plus it’s probably the easiest of all the formulas to use, so great for beginners.
“Pencils are more of a creamy formula which gives you an easy option to apply,” says Hannah.

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