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Hailey Baldwin is set to create a collection with this Australian beauty brand

Sarah Carty
Updated

First Hailey Baldwin showed her love for Australian designers after she was announced as the face of The Daily Edited and now she's entered the world of Australian cosmetics by creating her own range for renowned beauty brand ModelCo.

Hailey's signing for ModelCo will see her follow in the footsteps of fellow ambassadors including Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recently Rosie Huntington-Whiteley.

RELATED: Hailey Baldwin is the new face of The Daily Edited

The 19-year-old model, who is the daughter of Stephen Baldwin and wife Kennya Baldwin, took to her Instagram page to make the exciting announcement.

Hailey Baldwin will create a collection with ModelCo.
Hailey Baldwin will create a collection with ModelCo.

"So excited to reveal my exclusive limited edition, cosmetics collaboration with @modelco_cosmetics. #TheBeautySquad COMING SOON 💓," she said, launching the hashtag #thebeautysquad to build on the hype of the upcoming collection..

"The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo," Hailey said in a statement.

"I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style.

"My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas."

The 19-year-old beauty is already collaborating with Australian brand The Daily Edited. Picture: The Daily Edited.
The 19-year-old beauty is already collaborating with Australian brand The Daily Edited. Picture: The Daily Edited.

ModelCo, which recently reached its 15-year milestone, are innovators in new products including; self-tanning, natural skincare and colour cosmetics.

The teen model and Instagram star, who designed the collection in collaboration with ModelCo CEO and Founder Shelley Barrett, will be in Sydney in November 2016 to launch the high end 'limited edition cosmetic collection', which will be available exclusively on ModelCo's online store www.modelcocosmetics.com and through retailer Mecca Maxima.

ModelCo Founder and CEO Shelley Barrett, a former model agent, said: "Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey's fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand."

Back in July it was announced that Hailey has been announced as the leading lady for Australian label The Daily Edited and has collaborated with the company to design her own line in the upcoming accessories capsule called #theHAILEYedited, which is her first attempt at designing her own pieces.

Hailey will be in Sydney in November to launch the collection. Photo: The Daily Edited.
Hailey will be in Sydney in November to launch the collection. Photo: The Daily Edited.

Speaking about her latest fashion venture, the blonde beauty said: "I am excited as this is the first time I am ever designing my own capsule collection, something I have always wanted to do."

Speaking about Hailey's style and influence on the fashion range, The Daily Edited founders Alyce Tran and Tania Liu said: "[They are] simple and practical."

"Excited to share my first design collab with Aussie brand @thedailyedited Watch this space," Hailey said in an Instagram post.

'#theHAILEYedited' is a collection of neutral-coloured bags, passport holders and purses, which feature stunning trim details on the perforated leather.

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