Meet the first ever male Covergirl ambassador

You know you've made it when you count Katy Perry, Taylor Swift and Rihanna as your campaign buddies and Instagram star James Charles has made history by being named the first male face of Covergirl.

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Despite being just 17-years-old, James, who has over half a million Instagram followers, is making waves in the cosmetic world.

"I think it’s truly a step forward in removing gender stereotypes and roles in the beauty world," James told Mashable.

The makeup artist from New York regularly posts tutorials on his social media, and made headlines last month with his incredible high school yearbook portrait

And now he's set to take the world by storm, with fellow Covergirl ambassador Katy Perry showing her support.

"Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles!" she wrote on Instagram.

Covergirl admits James ticked all their boxes when it came to finding a new face to front the brand.

"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said in a statement.

"James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same."