Camille Rowe announced as the face of Dior's new perfume 'Poison Girl'

French-American model Camille Rowe has made an appearance as the face of Dior's new perfume, 'Poison Girl', and as the star of the house's new teaser campaign video, reports Vogue France.

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The teaser announces the launch of Dior's new fragrance 'Poison Girl' and follows Rowe as she moves from nightclubs to rooftop parties in New York.

Camilla Rowe. Photo: Getty Images.
Camilla Rowe. Photo: Getty Images.

The news has also been teased on Dior's official Instagram account.

The new fragrance is set to launch February 29, and the new campaign can be followed on social media with the hashtag #iampoison.