Trends on Instagram can begin and end so quickly that people don’t have a chance to post a selfie honouring the new hashtag properly.
The resulting look appears that she’s holding her head in pain and seeking relief from a migraine. The real reason they’re holding their face in that way is likely due to its benefits, such as lifting your eyebrows, showing off your cheekbones, and tightening your face.
Vo told Elle that she often has her models, who include the likes of Kylie Jenner, do the “migraine pose”.
Actual migraine sufferers, however, are not pleased with the appropriation of their painful reality.
Nearly 18 percent of women suffer from the neurological disorder, and they’re hoping that taking over the #migrainepose tag will draw more awareness to their plight.
According to the Migraine Trust, the World Health Organisation considers migraine to be as debilitating as dementia, paraplegia, and active psychosis, and classifies chronic migraine as more disabling than blindness, paraplegia angina, or rheumatoid arthritis.
The recent attention on social media has even encouraged a Change.org petition advocating for more awareness of migraine sufferers.
Vo has since apologised and removed the hashtag from her original post but the pose is still very much being used to help create photos.
Got a story tip? Send it to email@example.com