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American fast food giant Burger King has debuted its new low-fat French fry, “Satisfries”
The hamburger giant, commonly known as Hungry Jack's in Australia, states that these "diet" fries contain 40 per cent less fat and 30 per cent fewer calories than the infamous chips sold by the market-leading fast food chain, McDonalds.
This menu change is due to increasing pressure by nutrition experts and consumer groups on fast food organisations to offer healthier alternatives. Margo Wooten, director of nutrition policy at the Center for Science in the Public Interest, says Burger King's new fries are a "step in the right direction" - but they need to do more.
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According to statistics from the Organization for Economic Co-operation and Development, over thirty per cent of Americans are obese, and around 10 per cent of the nation's health care bill directly funds obesity-related illnesses such as type 2 diabetes and heart disease.
Head of North American operations at Burger King, Alex Macedo, said that the company has worked with infamous potato suppliers, McCain Foods, to develop the new crinkle-cut lower-calorie fries. Satisfries are less greasy than current chip offerings, made from thinly battered potatoes that absorb less oil.
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Burger King will continue to sell its traditional fries, which contain around 340 calories and 15 grams of fat, compared to the Satisfries which has 270 calories and 11 grams of fat, per small serve.