Can the dad from 'Modern Family' make detergent sexy?

Natasha Lee
Yahoo7 Entertainment

Let's face it, *Modern Family__s Ty Burrell isn't the first person that comes to mind when you think 'sexy'.

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But that's all about the change... kind of.

Sexy? Moi? Source: YouTube

The actor, who stars as Phil Dunphy on the hit TV show, has just become the face of a new high-end fragrance: Gain by detergent brand Gain.

Yes, we're serious.

Everyone knows fragrance ads feature lots of sexy running down hallways. Source: YouTube

The hilarious minute-long commercial follows Ty through a "flashbulb-filled fragrance fantasy" with a whole heap of pouting for the camera followed by lots of sexy whispering.

Watch the video above to see the hilarious twist at the end.

'Holy nostrils!'

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