Can you see why this ad has people outraged?

Elise Solé

A new ad for a half-marathon featuring Elsa Pataky is supposed to psych people up, but it’s getting them riled up for a different reason.

In the ad for the 20-km Hiranandani Powai Run that took place over the weekend in Mumbai, India, Pataky, the wife of Thor actor Chris Hemsworth, doesn’t exactly look sporty.

The half-marathon ad has gone viral on Twitter. Photo: Twitter

She wasn't running, wearing gym clothes or sneakers, or even standing. Instead, the Spanish model, who clearly is unprepared for running the race she’s promoting, is lying down wearing a white singlet, denim shorts, and colorful lace-up sandals. Elsa’s pose is high fashion but her smile screams toothpaste ad.


The ad was first spotted by local comedian Rahul Subramanian.

Rahul’s tweet was liked more than 1,000 times and shared more than 600 times by people who offered their own theories for the creative direction.

On Wednesday, Rahul provided some clarity.

Mystery solved! In August, the Daily Mail reported that the 41-year-old mother of three is collaborating on a new clothing line with Gioseppo called Pataky. Might we suggest designer running sneakers?

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