In the ad for the 20-km Hiranandani Powai Run that took place over the weekend in Mumbai, India, Pataky, the wife of Thor actor Chris Hemsworth, doesn’t exactly look sporty.
She wasn't running, wearing gym clothes or sneakers, or even standing. Instead, the Spanish model, who clearly is unprepared for running the race she’s promoting, is lying down wearing a white singlet, denim shorts, and colorful lace-up sandals. Elsa’s pose is high fashion but her smile screams toothpaste ad.
The ad was first spotted by local comedian Rahul Subramanian.
Boss: So we need to promote the Powai run. Any ideas?— Rahul Subramanian (@RahulSubramanic) January 2, 2018
He: How about we use a supermodel on the poster?
Boss: Not an athlete?
He: No.. A female supermodel
Boss: Okk.. We will show her running right?
He: N0o.. Even better. Lying on the floor & smiling
Boss: Great. Let's do it pic.twitter.com/Xw8V968Ric
Rahul’s tweet was liked more than 1,000 times and shared more than 600 times by people who offered their own theories for the creative direction.
Those running sandals 😂😂😂— LolaWilma (@lolawilma) January 3, 2018
Probably a stock photo 😂— Salonee Sanghvi (@QuirkyLogic) January 4, 2018
Maybe everyone have to run towards her.— Amey Deshpande (@ameydeshpande94) January 2, 2018
😂 One should never hire this ad management team. They are not fit to be in this industry.— Jacob B (@Jacobji) January 3, 2018
Because that's what we'd rather be doing at home instead of going to the Powai run.— Scarlett Singh (@stickerless) January 3, 2018
Boss: shoes ?— jagdish jojawar (@jagdishjojawar) January 3, 2018
Emp: never mind
Boss: is this right position for poster of running?
Emp: we are thinking out of box 🙏🙏
On Wednesday, Rahul provided some clarity.
Apparently Gioseppo shoes are the sponsors for the event and so this poster.... Ahemm.. Look out for the very conspicuous, not hard to miss logo pic.twitter.com/ei4KTGNN1k— Rahul Subramanian (@RahulSubramanic) January 3, 2018
Mystery solved! In August, the Daily Mail reported that the 41-year-old mother of three is collaborating on a new clothing line with Gioseppo called Pataky. Might we suggest designer running sneakers?
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