Dad slams shop ad with 'near-naked women' in lingerie

Sarah Carty

A disgusted father has started an online petition against “porn-style” merchandising in a Honey Birdette shop.

Melbourne man Kenneth Thor was walking through his local Westfield Fountain Gate shopping centre with his three kids when they spotted the posters on the shopfront window.

He claims he was sad that his kids had to see “women in hyper-sexualised poses and various states of undress”.

A dad has claimed Honey Birdette's advertising is too raunchy. Photo: Change.org

Now, he wants lingerie shop Honey Birdette and Westfield to take down the ads to make the “world a better place for our kids”.

Kenneth said the whole thing started on the evening of June 24th when he decided to drop into Westfield with his wife and three kids for dinner.

“Unfortunately for us, we walked down a dimly lit arcade past the bright glossy shop front window of Honey Birdette,” he wrote on his Change.org page.

“This shop front featured near naked women clad only with sheer lingerie in all their raunchy glory.

“These images are not something that I wanted my young kids to see, so I hurried past hoping that my kids would not notice.”

Unfortunately for Kenneth, who is connected to Collective Shout, a group against the “objectification of women and the sexualisation of girls”, his four-year-old daughter spotted the ad.

“Even worse, her shrieks caught the attention of my 6-year-old son, who came running and together they stared and pointed at the porn-style images trying to make sense of them,” he wrote.

Kenneth explained that he felt “sad” that his kids had to be subjected to “adult concenpts so young”.

“The Honey Birdette posters depicting women in hyper-sexualised poses and various states of undress introduces concepts of pornography and sexuality to a hapless public, including little 4-year-old girls like my daughter,” he wrote.

Kenneth was horrified when that his kids were subjected to “adult concepts so young”. Photo: Change.org

Since that day, Kenneth has been campaigning to have the posters removed from the shop window.

He claims the Advertising Standards Bureau wrote to him and said the Honey Birdette was in breach of the code of ethics for advertising.

The ads were taken own but Kenneth claims they replaced them with “worse ones”.

The dad-of-three also claims to have received a response from the founder of Honey Birdette, Eloise Monaghan saying: “Honey Birdette is all about empowering women, also embracing and desexualising the female body”.

Now the dad wants people to sign his petition so Honey Birdette will stop “using porn-style advertising”.

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