Lara Bingle or Lee Lin Chin – who did it better?


It’s been almost 10 years since Lara Bingle appeared in Tourism Australia’s ‘Where the bloody hell are you?’ campaign, and SBS presenter Lee Lin Chin has created a spoof of the ad.

But her clip has more serious undertones, as it’s is a promo for an upcoming forum on Australia’s lockout laws on SBS’s The Feed.

Lee Lin Chin in promo. Photo: Supplied
Lee Lin Chin in promo. Photo: Supplied

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Lara Bingle in original Tourism Australia ad. Photo: Tourism Australia
Lara Bingle in original Tourism Australia ad. Photo: Tourism Australia

‘Where the bloody hell are you?’ the Indonesian-born presenter asks, while standing on and empty street in Sydney’s Kings Cross.

Lock out laws were put in place in Sydney and Brisbane in an attempt to curb alcohol-fuelled violence in the CBD areas of both cities.




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