Let's face it, *Modern Family__s Ty Burrell isn't the first person that comes to mind when you think 'sexy'.
But that's all about the change... kind of.
The actor, who stars as Phil Dunphy on the hit TV show, has just become the face of a new high-end fragrance: Gain by detergent brand Gain.
Yes, we're serious.
The hilarious minute-long commercial follows Ty through a "flashbulb-filled fragrance fantasy" with a whole heap of pouting for the camera followed by lots of sexy whispering.
Watch the video above to see the hilarious twist at the end.