Tom Hiddleston's 'embarrassing' showmance cost him Armani gig

Yikes, Tom Hiddleston and Taylor Swift’s showmance really isn’t having the effect that their PR teams had hoped for, with Tom reportedly losing a huge contract due to the “embarrassing” display.

Last month it was reported that fashion giants Armani were considering using Tom as their new face, replacing Taylor’s ex Calvin Harris.

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However, the Italian label have gone off the idea due to his recent publicity-hungry antics with his new girlfriend.

Executives apparently fear that they will be seen as “cashing in” on the drama, something that they are eager to completely disassociate themselves from.

A source shared: “Tom was on the shortlist as they examined who could take over from Calvin.

“Obviously with Tom now being Taylor’s other half and the Calvin past deal, it would generate huge media coverage and headlines.

"But Armani see themselves as classier than that and think that a rising sports star may suit their current needs better.

"Armani would hate to be seen as getting PR for their brand by riding on Taylor Swift’s coat tails, so Tom will not get the job.”

The insider continued: “While Tom is without doubt one of the sexiest actors of his generation, he may not be the right fit this time.

"The brand is looking at attracting 30-somethings and under, so Tom may be a little too old.”

Tom hit the headlines when he was conveniently papped embracing Taylor on an isolated beach less than three weeks after she had split from her long-term boyfriend, Calvin.

The pair then embarked on a sickening display of love across the globe, with Taylor even meeting Tom’s mother in front of the waiting paps after just nine days of dating.

Tom was relentlessly mocked after donning an “I [heart] Taylor Swift’ vest top during Fourth of July celebrations and many reckon that the entire stunt may have had an unprecedented negative impact on his career…

…And with Armani already shying away from the star, it looks as though they might have been right.

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