When the Northern Ireland tourism board tweeted an innocent pic of Jamie Dornan enjoying a spot of golf over the weekend, they probably weren’t prepared for the hysteria that it caused!
The pic of the 35-year-old Irish actor was aimed at promoting the Dubai Duty Free Irish Open tournament.
But Twitter user’s eyes were distracted by, er, what was in Jamie’s pants.
Yes, the extremely tight fit of Jamie’s khaki trousers showed off a very suspicious bulge, leading many to clutch their pearls in shock.
Although fans of the Fifty Shades of Grey star would probably love to imagine that he was showing off his sizeable package, in true Twitter style a naysayer quickly dispelled the excitement with a sensible observation.
Damn you, Judy!
Fine, she's probably right. But that can't stop us dreaming.
Golf ball or not, the sexy star has certainly given the tourism board a huge PR boost!
Jamie Dornan = a true patriot.