Hefner's son 'embarrassed' by Trump Playboy cover

Following the death of Playboy magazine founder Hugh Hefner, many of the iconic magazine covers from over the years have been doing the rounds.

And there's one that Hugh's son Cooper is not a fan of, the 1990 one featuring US President Donald Trump.

Last month the 26-year-old, who is the chief creative director of Playboy Enterprises, tweeted a copy of the cover, along with the reason he's "embarrassed" by it.

"Why am I embarrassed about this cover? Because we promote a philosophy that encourages ALL individuals to choose the life they want to live," he wrote on the social media platform.

He added: "If the 1990 team at Playboy would have known Trump's platform than the President would have never found his way onto our cover".

On Wednesday it was confirmed that Hugh Hefner had passed away at the age of 91.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Cooper said in a statement.

"He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognisable and enduring in history.

"He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises."

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