The truth behind Jesinta's Cadbury gig

Alicia Vrajlal
Updated

When Jesinta Franklin first partnered with chocolate brand Cadbury, the model sparked a controversial debate as some questioned why the healthy lifestyle advocate was promoting chocolate.

And despite rumours she was eventually "dumped" by the brand, the 26-year-old has now set the record.

Speaking to news.com.au, AFL star Lance "Buddy" Franklin's wife says she was "never the face" of the brand, and that had only signed for a 12-week contract.

Jesinta Franklin has set the record straight about what really happened with her partnership with chocolate brand Cadbury. Source: Getty
Jesinta Franklin has set the record straight about what really happened with her partnership with chocolate brand Cadbury. Source: Getty

"I filmed an ad for them and it was a three month ad," she tells the publication.

"I did a really great job for Cadbury. Sales went through the roof, and within 48 hours and they had a huge increase in sales so my job was done."

It was back in April when Jesinta announced her affiliation with the brand.

It was back in April when Jesinta announced her affiliation with the brand. At the time the decision raised a number of eyebrows due to Jesinta’s open support of living a sugar-free, clean-eating diet. Source: Getty
It was back in April when Jesinta announced her affiliation with the brand. At the time the decision raised a number of eyebrows due to Jesinta’s open support of living a sugar-free, clean-eating diet. Source: Getty

At the time the decision raised a number of eyebrows due to Jesinta’s open support of living a sugar-free, clean-eating diet.

Jesinta defended her decision to team up with the brand telling TODAY that while she eats “really clean: during the week, she’s lets herself eat “a bit of Dairy Milk” on a Friday night.

Want more celebrity, entertainment and lifestyle news? Follow Be on Facebook, Twitter, Pinterest, Tumblr and Instagram

  • Up next
  • Up next
  • Up next
  • Up next

Latest stories