She added another string to her bow when she launched her new make-up line earlier this year.
But Kim Kardashian may have overlooked a rather important detail about her slick new line.
In a post on Instagram, the mum-of-two shared an image of her bathroom shelf which featured two of her KKW products.
Eagle-eyed fans however were quick to spot the beauty brush had a striking resemblance to a sex toy.
"@kimkardashian I actually thought your brush was a vibe," wrote one user. "My bad."
While another said, "I just glanced at the picture and thought the KKW brush was a vibrator."
With its nude colour and ergonomic design, fans have been highlighting the similarities since it first launched in June.
The snap, which appears to be a selection of beauty items around a marble sink, is simply captioned, 'Daily routine.'
Kim recently announced she was having a third baby with her hubby Kanye West via surrogate.
It's rumoured her sister's Kylie and Khloe are both currently pregnant too.
To be fair, the dual-ended blending brush and sponge applicator - used to blend Kim's trademark contour into the skin - does look rather risqué.
Kim has yet to comment on the humorous similarities.