Imogen Anthony slams Em Rusciano after radio ratings clash

All is fair in love and war as long as you're fighting battles on the same side as your significant other and that is what exactly Imogen Anthony did on Friday afternoon.

The 26-year-old plonked herself right in the middle of her boyfriend Kyle Sandilands' feud with rival radio host Em Rusciano.

With a screenshot of Em's open letter to the radio shock jock over their ratings clash, Imogen gave her own two cents on the situation in a longwinded Instagram caption.

"Seems to me you feel the need to say something to reinstate some form of 'power' here," she wrote. "But let's not get this twisted - you're saying things because well actually - 2DAY FM have had the most embarrassing and lowest ratings SINCE the whole turn over."

• Em Rusciano to Kyle Sandilands: 'The radio ratings will come'

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"Who's feeding you the bulls**t? Online engagement, pff," Imogen continued. "Kyle barely knows who you are, he spoke about the ratings on the station in general."

Boom, boom and boom.

"F**k your national show and your audio book babe," the model said. "That scrapes the bottom barrel of what Kyle has done."

Imogen finished her note on the whole situation telling the 38-year-old to "shut up" and "go away" and to tell her CEO to take her "man's cash offer of $20 for the entire 2DAY FM company because there [is] no coming back and you know it."

Earlier this week, rival Kyle slammed Em's brekkie show over their recent ratings drop, and then outspoken comedian Em took to Facebook to fight back.

In a lengthy Facebook post addressed, "Dear Kyle Sandilands," Em, said karma would come back to bite him, after he labeled their 2.9% drop "disgraceful."

Kyle, who co-hosts Sydney's most popular radio show alongside Jackie O didn't hold back his thoughts on the falling figures.

"They're terrible ratings," he said. "You can't make $1 with that rating. They're now down to 2.9% of the market."

Not finished with his public mocking of their results, he went on to offer 2Day FM $20 for their licence.

"I offered a million dollars recently," he said. "I'm now offering $20."

Em however, wasn't prepared to take his comments lying down and posted a fiery response on her Facebook for all to see.

"I sold out the Opera house in 20 minutes last week," Em said. "Indeed my whole national tour sold out."

She also explained that while her radio slot - The Em Rusciano with Harley Breen Show - doesn't have the same soaring figures as his, it has "twice the engagement."

Adding, "'I don’t feel humiliated or pathetic in any way shape or form."

The gloves are coming off from all angles in the Aussie radio world.

We've got our popcorn at the ready.

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