David Jones is pulling out all the stops for their upcoming Autumn/Winter 18 fashion campaign, recruiting a stunning Victoria's Secret model to be their new ambassador.
Australian-born and New York based model, Victoria Lee, has been announced as the new face for the brand, just days after she strutted the catwalk for luxury lingerie label Victoria's Secret.
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Describing her new gig as an "honour", Victoria said in a statement: "David Jones is Australia’s most iconic department store and this is most certainly a career highlight and
something I am really proud of".
A spokesperson for David Jones confirmed to Be on Thursday morning that Australian models Jessica Gomes and Jesinta Franklin will continue working with the brand as ambassadors as well.
It's not the first time a Victoria's Secret model has collaborated with David Jones.
Last year US stunner Karlie Kloss walked the catwalk for DJs, while Shanina Shaik and Bridget Malcolm appeared at this year's Spring/Summer runway show.
And let's not forget Miranda Kerr who was the face of David Jones back in the day.
Meanwhile their main competitor in the Australian retail space, Myer, boasts Jennifer Hawkins, Rachael Finch and Jodi Anasta as celeb ambassadors.
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