Fashion Festival launches in style

Commuters in Sydney’s CBD were treated to a live fashion shoot this morning for time-specific fashion experience to launch Sydney's Fashion Festival.

Previewing the glamour to come, models adorned in Toni Maticevski gowns were photographed on top of the Town Hall steps to create a unique and striking fashion moment.

Fashion stylist Peter Simon Phillips was the mastermind behind this morning’s fashion extraordinaire. He says, “I was inspired by the make shift photo sets of Peter Lindbergh, and used the textured fabric and dark grays of the city to form the backdrop to showcase the Maticevski gowns.”

Mercedes-Benz Fashion Festival Sydney commences on Tuesday 23rd August and is wrapped up on Saturday 27th August. The festival will showcase the Spring/ Summer 2011 collections from Australia’s leading designers and retailers and is held at Sydney’s Town Hall.

Tickets are available on