Kendall Jenner's Racy New Calvin Klein Campaign

If Calvin Klein didn't like Kendall Jenner's last ads for his eponymous label, then he's going to hate these ones...

The fashion house, which is no longer at the helm of the iconic fashion designer, has been pushing the envelope with their underwear campaigns since way back, but their newest #MyCalvins campaign has everybody talking.

Following in the likes of Mark "Marky-Mark" Wahlberg and Kate Moss, Justin Beiber and Lara Stone, the newest round of ads, starring Kendall Jenner and Aussie model/actress Abbey Lee Kershaw are quite possibly the label's most provocative yet.

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20-year-old Kendall is seen suggestively holding a grapefruit alongside the tag line "I Eat in #MyCalvins", while Abbey Lee's show's her hand placed strategically down her Calvins, with the line "I Pulse in #MyCalvins".

The campaign also stars actress Klara Kristin, with the shot taken up her skirt, with the line "I Flash in #MyCalvins", while another shot sees an unnamed model squeezing into her #MyCalvins from behind, giving us a #Belfie.

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The campaign was shot by London-based photographer Harley Weir, who is known for provocative aesthetic.

Back in April, Calvin Klein made headlines when he publicly dissed Kendall's ads for the label, admitting he found them "disappointing".

“You know, I’m really not that familiar with it. I’m honestly not," he said during a talk at Savannah College of Art and Design with former CFDA president Fern Mallis. "I’m sure she’s a lovely young woman. It’s not the kind of thing I would have done, even today. Justin Bieber, yes."

Insinuating that the Keeping Up With The Kardashians star only got the gig because of her following on social media.

“When [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], it’s because I like him – not because he’s got millions of followers," he added. "Now, models are paid for how many followers they have. They’re booked not because they represent the essence of the designer, which is what I tried to do – they’re booked because of how many followers they have online."

"I don’t think that, long-term, is going to work. I don’t think that’s a great formula for success for the product you’re trying to sell."