Are high heels over? Women are officially buying more sneakers than heels

And it seems that celebrities like Kate Middleton, Gigi Hadid, and Kim Kardashian are seen in sneakers as often as high heels lately.

A new report from market-intelligence firm Mintel seems to confirm this, showing that more British women have bought sneakers than high-heeled shoes over the past year.

According to the report, 37 per cent of UK women who have bought footwear in the last year purchased a pair of sneakers, while 33 per cent bought shoes with a heel.

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In 2015 there was a tie, with 35 per cent of UK women buying sneakers and 35 per cent buying high heels.

And the popularity of heels is falling flat in general, as 59 per cent of female footwear buyers prefer to wear flat shoes, compared to just 12 per cent preferring high heels, the data showed.

What’s driving this trend? Women aged 35 to 44 (like Victoria Beckham). Almost half (48 per cent) of the women in this age group bought sneakers in the past year, compared to 30 per cent of the same group who bought heels.

Do you think ditching heels for sneakers is taking off here in Australia?

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