Jen rules the Myer runway

Allison Yee

Updated 16 February 2017 at 5:33 pm

As the face of Myer for the last 10 years, we’ve come to expect a lot from Jennifer Hawkins.

And the Aussie model definitely didn’t disappoint, storming the runway for the Myer Autumn/Winter 17 collection launch in Melbourne.

Held in the South Lawn carpark at Melbourne University, Jen opened the dark and moody show in an incredible Alex Perry dress retailing at $1800, featuring floor length sleeves and a daring mesh panel.

Jen opened the show in an incredible Alex Perry batwing dress. Photo: Getty images

Watched on by an A-List crowd including Jodi Gordon, Carrie Bickmore, Andy Lee and The Bachelor couple Tim Robards and Anna Heinrich, Jen led a pack of 30 models as they showcased the retail giant's upcoming looks.

It was all about smokey eyes and slicked back hair on the runway. Photo: Getty images

The monochrome trend continues. Photo: Getty images

Jen only took to the runway twice, ending the night with a show-stopping metallic Toni Maticevski strapless gown.

Jen dazzled as she closed the show in a Maticevski strapless gown. Photo: Getty images

“[The Maticevski gown] one of my favourite dresses I’ve worn. It’s so romantic,” Jen told the Courier Mail.

“I think the show is really glamorous but with a bit of grunge, which is perfect given the location.”

Myer ambassador Jodi Gordon was in attendance. Photo: Getty images

Radio star Andy Lee and his girlfriend Rebecca Harding were part of the 120-strong VIP crowd. Photo: Getty images

'The Bachelor' couple Tim Robards and Anna Heinrich were also seen enjoying the show. Photo: Getty images

Want more celebrity, entertainment and lifestyle news? Follow Be on Facebook,Twitter, Pinterest, Tumblr and Instagram