A coffee shop in the US is trying to stand out by offering “extra hot” coffee served by bikini-wearing baristas.
Bikini Beans is a cafe in Arizona where their all-female staff are always dressed in beachwear.
It claims to offer a relaxed, costal atmosphere along with each espresso, and the unusual uniform is a key part.
Ben Lyles, 30, founded the chain with his wife Regina, 29, three years ago and says, "It was a hit from the off.”
“We wanted a coffee store that had the relaxed feeling of being on a beach and all the fun that goes with that. Of course, bikinis are a part of that too.
“Most of our customers are drive through customers, but we also have outdoor seating areas with sun umbrellas and music in the background."
Ben claims the coffee shop was such a hit that they quickly opened a second store, with a third and fourth also on the horizon.
He also believes that the company is built around strong social values and that wearing bikinis is an “empowering” experience for his 30 employees.
"Putting on a bikini to come to work gives our employees a great sense of empowerment,” Ben says.
"They also have the right to refuse service to and remove anyone who behaves inappropriately.
He adds that they receive a "large number" of applications to work at the store, but are very careful about who they choose.
"We are also very selective about who we hire. It's not all about outer beauty, they have to have the right attitude too,” he says.
As part of the expansion, Ben says he would be open to guys working there too, but no plan is currently in place to hire any men.
"We have thought about it. But for now what we have works,” he says.
- With additional reporting by Caters News