A controversial hypnotherapist has called for overweight people to be publically shamed in a similar way to smokers.
Steve Miller, who has previously come under fire for telling overweight nurses to fat badges, thinks more should be done to prevent obesity and that the solution lies in humiliating people for eating fatty foods.
He wants restaurants to put an “if you’re fat, think before ordering” disclaimer on their menus, and to see unhealthy food packaging marked with visual warnings.
“I’d like to see images of a really fat backside on the packaging. I think it would be really practical,” he tells The Sun.
“The more visual, the more emotive these messages are the more it sticks with people.”
His comments have been met with plenty of controversy, not least because they don’t take into account a number of important details.
One is the socio-economic factor that comes along with the obesity crisis, and the fact that highly processed and high-sugar foods are unfortunately often a cheaper, easier and less time-consuming way to feed your family.
In many vending machines in Australia, cans of soft drink cost up to a dollar less than bottles of water, making healthy choices more difficult to make.
Not to mention that sugary drinks and fast food can be seriously addictive, and while Miller doesn’t believe people are uneducated about what constitutes healthy and unhealthy eating, a little more information and support wouldn’t go astray.
Another issue (of many) with his point, is that too many people already believe they have the right to fat shame others - and women in particular - even when they aren’t overweight; which often results in the creation of unhealthy body standards and expectations.
Just today, Rihanna was publicly fat-shamed by a sports publication and she is well within a healthy and normal BMI.
We'll stop here, but there are countless other reasons - including the assumption that all overweight people eat unhealthily - that an idea like Miller's should stay firmly where it started; in his head.