You may have noticed something a little different about the Tim Tams you find on your supermarket selves these days.
The range of flavours offered by the Aussie bickie have exploded in recent years to include everything from mango to Turkish delight, red velvet and honeycomb. But that’s not the only thing that’s changed.
If you look closely at some of the new flavours compared to the old faithful original, you’ll notice that the packets’ weights are different.
An original packet of Tim Tams contains 11 biscuits and weighs 200g, whereas the chewy caramel and white varieties weigh just 165g and has just nine biscuits!
If you don’t pay attention to the fine print, it’s easy to be led astray by the very similar size of the packets and the fact that the newer flavours are covered in all sorts of distracting colours and patterns, but the price for both are usually the same.
This is particularly at the moment as the National Measurement Institute is currently reviewing a proposal by the food industry to remove regulation that forces product weight to be labelled on the front of a product’s packaging.
Consumer group Choice is lobbying to keep things as they are and spokesperson Tom Godfrey says, "You only have to look at the inconsistent sizing across products ... to realise how confusing it is for consumers to compare products.”
Choice actually had a go at Tim Tams for their confusing weights back in 2014 when they also pulled up the iconic brand on its rather misleading packaging.
They singled out the peanut butter variety whose packet is smeared with what looks like a healthy serve of peanut butter, except that no actual peanuts appear in the ingredients list.
“Who knew that mixing paprika extract and caramel food colours results in a rather striking shade of peanut butter?” Choice wrote on their website at the time.