Yahoo Lifestyle 
Twitter reacts to new Vegemite ice block
If you’re one of those people that is only JUST getting their head around Vegemite and avocado on toast, get ready to have your mind blown by what the creators of Australia’s favourite spread have dreamed up.
In an announcement that has left some not-so-happy little Vegemites, the company has announced their latest foray into the food mash-up market.
Brace yourselves Australia... it's time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN
— Vegemite (@Vegemite) December 13, 2017
That's right, our favourite spread is getting turned into the newest summer treat.
Understandably, people everywhere have made their feelings very clear on Twitter.
It’s not April 1st so why have you posted this? I refuse to believe it’s real
— cat • h • y (@catherinebouris) December 13, 2017
Im getting my lawyer to write you a "cease and desist" letter pic.twitter.com/wjYZFkcKg8
— Hoppers (@FrogAvalanche) December 13, 2017
For gods sake no it goes on toast you don't put it on a roast you don't put it on pizza you put it on toast and only toast 🍞
— Darren Stewart (@darren35) December 13, 2017
Okay you've had fun experimenting, time to get back in the jar mate
— Lye-ing down bc hot (@BigFatLye) December 13, 2017
— (ﾉ◕ヮ◕)ﾉ✧🅹🅰🆉🆉✧ (@TheNightFlower) December 13, 2017
Amongst the backlash were those keen to embrace the re-invention of our favourite black spread.
So I've had the vegemite ice-cream at @dinnerbyheston, and it is exquisite. Curious to try this!
— 🏳️🌈🦄🍷 (@endecal) December 13, 2017
this is the best day ever
— Bo Bannie (@anniedundun) December 13, 2017
OMG WANT!!! Is there any way to get this in the US or Europe??
— Lea Verou (@LeaVerou) December 13, 2017
It's also seen some Vegemite users come clean about how they've tweaked their own recipes to include it.
Wanna know a secret? As Twitters foremost expert on lasagna - I add Vegemite when browning the mince. Put that in ya poolroom
— Hoppers (@FrogAvalanche) December 13, 2017
I’ve been known to put a dab in my meat pie filling.
— Boo Meringue (@Izianikapani) December 13, 2017
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