Same great stories, new name: Be rebrands to Yahoo Lifestyle

You may have noticed we’ve made some small changes to our website.

We are proud to announce that our lifestyle site ‘Be’ has changed its name to ‘Yahoo Lifestyle’.

The same team of journalists are continuing to write the same great content you love.

Yahoo Lifestyle is still be your go-to source for inspiring real-life reads, celebrity news, travel tips, parenting insights, fitness advice and recipes.

Along with this name change, the look of Yahoo Lifestyle’s social accounts and email newsletters will change a little. The Yahoo7 TV and Yahoo7 TV Buzz brands will also no longer exist.

Aletha Wilkinson, Australia’s Yahoo Lifestyle Editor, said: “Since launching two years ago Be has been successful in producing quality original content focusing on its core areas of real-life, travel, lifestyle and celebrity, all created through a social-first lens”.

“We know our readers already love international content from Yahoo Lifestyle so it seems like a natural evolution to rebrand for consistency and continue offering inspiring and entertaining stories that are truly unique.”