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Heinz divides the Internet with the launch of 'Mayochup'

Heinz isn’t one to shy away from controversy and now, the sauce giant has sparked a fiery social media debate after launching ‘Mayochup’ in the US.

A fusion of ketchup and mayonnaise, the hybrid promptly divided condiment connoisseurs when Heinz introduced the new sauce.

Many American Twitter users took to the social media platform to call out the company for copying ‘fry sauce’ – a mixture of tomato sauce and mayonnaise which is often served with chips in Utah.

Mayochup
Heinz launches ‘Mayochup’ but social media users are divided [Photo: Heinz/Twitter]

While a British Twitter user pointed out the similarities between Mayochup and Marie Rose sauce [sic]: “This is just seafood sauce/marie rose/salsa rosa I’m shocked that it’s only reaching the US now and appalled you’ve decided to call it ‘Mayochup'”.

And while there’s no indication that Heinz has any interest in bring the product here, UK cutsomers might have the chance to sample it soon, as a Tweet by the company revealed they may well be launching the product in the near future.

The company took to Twitter to launch a poll asking British users if they’d like to try out Mayochup too.

Within a mere matter of hours, the post has already received over 9,000 votes and a large majority of the comments are positive.

One Twitter user took to the poll to write, “Dream come true”.

While another praised the company for its latest launch: “Sweet, now I’ll never have to mix the two together anymore. Heinz is doing it for me… good things come to those who wait”.

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