Kim Kardashian reportedly made almost $7 million in the first five minutes of Tuesday’s Kimoji fragrance launch. What did you do this week?
The figure was reported by TMZ, but while the publication didn’t reveal where they got the figure from, considering founder Harvey Levin is BFFs with Kardashian mumager Kris Jenner, we’re inclined to believe the number.
The trio of new perfumes – Cherry, Vibes, and Peach – are modelled after three popular Kimojis.
The release not-so-coincidentally coincided with World Emoji Day.
The latest scents come at a lower price point of $45 ($60aud), whereas Kardashian’s KKW Crystal Gardenia and Body fragrances are $60 ($81aud).
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As usual, the Keeping Up With the Kardashians star relied on social media marketing for her product and didn’t spend a dime on advertising.
— Kim Kardashian West (@KimKardashian) July 17, 2018
This allowed her to keep her promo shots sexy.
Tuesday’s profit might come in handy, given a new lawsuit filed against KKW Beauty. Kim’s company has been accused of stealing the logo for the Vibes fragrance from a marketing firm, according to documents obtained by the Blast.
Vibes Media alleges that KKW “has been marketing, promoting, and is now selling a Vibes perfume. The Vibes perfume comes in a bottle that is a close facsimile of the Registered Vibes Logo.” The firm says it was trademarked in 2012.
Regardless of what happens with that, Kim made a pretty penny, which will help if she wants to catch up to sister Kylie Jenner’s net worth.
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