When Canberra model Rose Nelson was 21-year-old she was told by a London agency to slim "down to the bone".
It was this interaction that lead her to establish her online campaign #nosizefitsall which calls on the UK government to "create a law to protect models from getting dangerously skinny".
"They pressed on my hips and I just sat there thinking, no, I can't. I can't physically lose more weight. I was in shock. I didn't know what to say," Rosie recently told The Observer.
The 24-year-old also explained the importance of this campaign and gave shocking examples of her own experiences in the fashion world.
"Modelling can be a very lonely place, especially for girls working internationally who are away from the usual support network of friends and family" she wrote on her change.org page.
"When models travel overseas they are often put into shared accommodation with other models, and being surrounded by girls who are all striving to stay thin can perpetuate bad eating habits and encourage eating disorders."
"I've been on shoots for up to 10 hours where no food is provided - the underlying message is always that you shouldn't eat."
The petition has so gain gained more than 130,000 signatures, and Roise joined the BBC on a trip to Paris where she investigated how the French persuaded their MPs to pass laws to protect models from dangerous sizeism, although she soon found out that French fashion insiders are far from convinced the laws will work.
The official launch of the campaign next week will coincide with London Fashion Week and will call for an end to BMIs of less than 18.5 on the catwalk and a sample size of size 12 or larger, reflecting average body sizes in the UK.