They're meant to show us what clothes look like on, and while we're under no illusions of having the same proportions as a shop mannequin, having ultra skinny dummies in the window makes it tough to inspire body confidence.
For UK mum Zoë Mason, the bony dummies in the window of her local Topshop were enough for her to take to social media to call out the company.
Zoë was alerted to the skinny mannequins after her daughter returned home from a shopping trip with friends.
“I was quite taken aback when they first things that tumbled out of my girl's mouth were words full of crossness. She thrust her phone under my nose and showed me this picture and said, ‘Look at that, Mum! I mean just LOOK at it,’” Zoë wrote in a Facebook post.
Zoë’s daughter continued to vent her anger saying, “Are girls not meant to be happy whatever size they are? Are we not meant to even f**king EAT?! I like food. I like to eat good food but LOOK AT THEM.”
“It's places like that making my friends think their bodies aren't beautiful and that they shouldn't eat food they love and it makes me want to scream."
Commenters rallied behind the post, agreeing with Zoë’s daughter.
“I scream quite often about things like this! I've not seen such twig-like mannequins before though... awful!” wrote one.
“You go girl!” added another. “She’s the generation who is going to make a real change in the fashion industry.”
Topshop has in fact received so much criticism for their mannequin size in the past that in 2015, the store announced it would change its mannequin policies.
The announcement came after 25-year-old customer services assistant Laura Berry took a photo of her standing next to a store mannequin, highlighting the unrealistic shape of the dummy.
This issue may have been bubbling for years, but with the body positive movement stronger than ever, now may be the time to pressure brands for representation.
A representative for Topshop declined to comment.
- Additional reporting by Leah Prinzivalli for Yahoo Style