The longer Princess Beatrice lives in New York, the further her sense of personal style evolves.
In fact, it's rapidly veering away from "prim English aristocrat" and more in the direction of "black-clad inner-city hipster".
Bea, whose LinkedIn profile says she is currently a Vice President of Partnerships & Strategy at software development company Afiniti, strolled the streets of NYC this week looking serious – and seriously un-princesslike.
In a navy blue jersey, black textured skirt, black puffer jacket and pristine white sneakers, 28-year-old Bea no doubt fit right in amongst the rest of the city's cool kids.
Her hair scraped up into a messy bun, Bea kept her phone close to hand – she obviously needs to be available at all times.
It's something of a departure from her former style of dressing.
In you were hoping to snag some of Bea's style, you're out of luck – her Sandro puffer jacket is completely sold out.
This former uptown girl is looking more and more downtown by the month. Keep it up, Bea.