Clarks announces gender neutral school range after 'sexist' claims

They faced some serious backlash last month from unhappy parents, who accused their kids school range of being 'sexist.'

 

Now Clarks shoes have announced plans for their first gender neutral kids footwear line - in a bid to bring their traditional designs into the modern era.

Parents were outraged with the 'sexist' names and designs for the kids school range. Source: Clarks

In a statement on the UK based website, the company said they we're listening to 'customer feedback' and wanted to promote a 'gender neutral ethos' where 'anyone can chose any style they would like.'

"Over the past few seasons, following customer feedback and market research, we have focused on creating more unisex shoes and we are looking at a number of elements of our business to promote this gender neutral ethos, both on our website and within our stores," the statement read.

The company made an exciting announcement in response to complaints. Source: Clarks

Be reported on the heavy criticism the shoe makers faced last month, after they released a girls shoe range called ‘Dolly Babe’ and a boys’ line named ‘Leader’.

At the time, many shoppers too to social media to express their horror at the "inequality" of the ranges for school kids offered by the shoe giant.



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Shoes for boys included footballs on them while the girls had hearts. Source: AAP

With the annoucement Clarks went on to explain that the changes would happen gradually as the size of their company meant things can't move as quickly as they'd like.

But they insisited their stores had "more unisex styles in our range than ever before."

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