Everything isn’t always as it seems in the picture-perfect world of Instagram.
With the right lighting, a flattering pose and the perfect angle, a lot can be achieved - as a string of fitness bloggers have recently been reminding us.
Fitspo model Anna Victoria gave one such example last week when she demonstrated the difference a carefully positioned photo makes.
“Me 1% of the time vs. 99% of the time,” she wrote alongside a candid side-by-side image, “Good or bad angles don't change your worth.”
Preaching self-love, the 28-year-old went on to say: “As I'm getting older, I have cellulite and stretch marks that aren't going away, and I welcome them.”
“How can I be mad at my body for perfectly normal ‘flaws’?”
Realistic photos are becoming somewhat of a trend in the world of fitness Instagrammers, and seem to be aimed at empowering ordinary women to embrace their bodies.
Australian social media star and ultra-fit mother-of-two Stephanie Sanzo, posted one her stretch marks today.
“I'm not perfect. I've put my body through pregnancy twice. I've given birth twice. I've gained weight and I've lost weight. The skin on my stomach is no longer tight .. it's been stretched. That's normal .. I'm normal,” she said.
“Never let your Mother Scars get you down.. For at the end of the day that body of yours gave life.”
Stephanie added that taking the perfect photo has a lot to do with external factors such as good posture and knowing which poses flatter your figure, before explaining that she’s “being vulnerable so that you can feel empowered.”
While it may seem like a humble brag wrapped in good sentiment, her followers have been responding with loads of love, just as Utah-based mum and fitness blogger Kelsey Wells’ fans did after she shared this post of her bloated stomach.
“Instagram is often a highlight reel of sorts, and there is nothing wrong with focusing on the positive! But it's so important to keep it real and remember that most the images you see while scrolling (including mine) are people's ‘best foot forward’,” she wrote.
“Of course I want to take photos in good lighting and show my best angles, but I never want that to be misconstrued as saying I don't have bad ones or never look bloated.”