They’re the bread and butter of miraculous weight loss stories, but one blogger is taking the before-and-after photo phenomenon and turning it on its head.
Meet “selflove and body posi advocate” Milly Smith and her truthful Instagrams about what unrealistic posing for social media snaps really does to our perception of ourselves.
The mum is known for posting before-and-after pics taken on the same day, but looking very different.
Clad in a black bra and tights for her latest snap, Milly shows how she looks like she's sporting a flat stomach in one, while a few minor adjustments to her tights sees her after snap with a more obvious belly.
“We are so blinded to what a real unposed body looks like and blinded to what beauty is that people would find me less attractive within a 5 second pose switch! How insanely ridiculous is that!?” Milly writes.
Milly, who has over 63,000 Instagram followers, reveals she suffers from body dysmorphia but is determined to love herself.
“A few evenings a week I have sat in my underwear or naked in front of a mirror or camera and just let myself sit in a comfortable position - I've allowed my body to just relax,” she explained to her Instagram followers.
“It was uncomfortable to see at first but by the 3rd or 4th time I knew what to expect and suddenly it didn't seem to scary.”