US teenager Lizzy Howell became an internet sensation after an Instagram video of her being a ballet boss struck a chord with people everywhere.
And it seems the 16-year-old caught the eye of the bigwigs at Target in the States, who snapped her up for a body-positive advertising campaign for a the department store’s activewear line.
She recently posted a clip on her lizzy.dances Instagram account — which has over 100,000 followers — of a perpetual spin in celebration of being featured prominently in a new campaign for Target.
“Turning for Target was so much fun! Had an amazing experience and met some amazing people,” Howell announced to her social media fans.
The ad, titled “C9 Champion: We Are a New Kind of Strong,” is promoting Target’s C9 Champion line of activewear and appears to embrace the inclusive body-diversity spirit that is taking over media and advertising. The ad also features others who don’t reflect stereotypical athletic bodies or physical abilities.
Howell first started popping up on social media feeds in January. Outlets including Teen Vogue and Elle called the teen “inspiring” and “a role model” and hailed her for “smashing stereotypes.”
When videos of Howell began circulating, she told Daily Mail that she also dances jazz and tap and practices four days a week.
Additionally, Howell took the time in the spotlight to let people know that she suffers from pseudotumor cerebri — which is characterized by an excess of cerebrospinal fluid in the skull — and how dancing has helped her through many of the difficulties surrounding the condition.
All that viral attention appears to have impressed the execs who put together this new campaign from Target.