Model savagely shamed by boss for feeling self conscious

We've all had rows with our boss but this is on another level.

Gold Coast model Stevie Alger was 'slut-shamed' in an Instagram DM because she didn't like the photo a swimwear label planned to use for their latest campaign.

Stevie, 19, was paid to model for Queensland bikini brand Aquadiva, but voiced concern when the boss lady Allison Appleby told her a specific picture would run on a poster at the label's popup store.

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It started when Allison reached out to Stevie to let her know a "poster-sized" image from their shoot would run in their store at Kirra beach during the Roxy Pro surf comp.

Stevie was unsure about the image and told Allison via message that she felt "self conscious" because her boyfriend and all of her friends would be at the event.

She went on to say she knew there was nothing she could do about it.

Allison then asked if Stevie didn't like her swimwear designs, and when Stevie didn't reply in 10 minutes she wrote back:

"So disappointed Stevie - I personally chose you because you seemed like such a nice girl. This is such a rude and immature way to treat us. You don't seem to be self conscious in your latest post with the way you are portraying your self image - sitting with your legs so far apart! It seems like you are just like a lot of other Insta girls - so fake. From Allison."

Here's the conversation:

Screenshots of these messages were allegedly taken and posted online by Stevie's boyfriend - they've since been deleted.

Aquadiva's CEO told the Daily Mail she feels sick about it and has received hate mail.

"I've had people call me a a cow and a pig. They don't know me, it's unfair but I have to own up. I'm ashamed of it. If I could take it back, I would," Allison said.

"I'm scared that this has put my family business into jeopardy. I'm completely new to all of this [social media]."

The designer blamed being new to social media for her choice of words and said she didn't know there was such a term as 'slut-shamed.'

Be has reached out to Stevie for comment.

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