Yahoo Lifestyle 
John Lewis Christmas ad causes mass confusion
The John Lewis Christmas advert has become nearly as hotly-anticipated as the big day itself – and the 2017 version has finally dropped.
Despite the company’s huge $12 million spend to bring this year’s main character, Moz the Monster, to life, not everyone is overawed by the two-minute clip.
Here it is, our 2017 Christmas ad #MozTheMonster pic.twitter.com/c7qPyD9ICE
— John Lewis (@johnlewisretail) November 10, 2017
The advert sees a little lad, Joe, make friends with Moz, who is sleeping under the youngster’s bed when he snores a bit too loudly one day, waking him up.
But some Twitter users have become confused by the storyline, which sees Joe scared of Moz at first before becoming pals with him and then seemingly happy when he disappears at the end.
“The storyline gets confusing, kid’s afraid, kid’s not afraid, get’s star lights, so the monster goes away, but he wasn’t scared after all,” wrote one.
“I’m confused about the John Lewis Advert. I thought him and the monster were friends? Why was he happy to see him go? Is sleep more important than friendship? Oh wait, maybe I do agree with that!” another tweeted.
Some were also perplexed as to whether Moz was real or not – but if he was a figment of Joe’s imagination, why was he able to make the bed move when he hid under it?
And how could he physically carry Joe back to his bed?
Just watched the John Lewis ad but have to say it wasn’t my favourite! I’m not sure I get the storyline?! 🙈😂 I feel like it lacked emotion which is one of the many reasons I love the ads they create! What do you think?
— Zoella (@Zoella) November 10, 2017
The storyline gets confusing, kid's afraid, kid's not afraid, get's star lights, so the monster goes away, but he wasn't scared after all... 🤷 Still, I wish the monster under my bed when I was little looked like Moz ☺️
— Carina (@CarinaPGarcia) November 10, 2017
So like, in the John Lewis Christmans ad, is #MozTheMonster in the kids dreams or is the kid legit awake all night? I'm so confused and it's really flaring up my anxiety
— Harrison (@HTNeale) November 10, 2017
But the advert’s emotion was not lost on one UK TV morning host, Charlotte Hawkins, who got emotional while watching it on the program earlier today.
She burst into tears, but blamed her crying on a hard night partying at the ITV Gala.
“Christmas adverts always get me. Sorry, just move on it’s fine," said Charlotte.
“I think... we had a big night last night and then all of a sudden you give me a Christmas advert.”
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