Logan Paul's second attempt at an apology has fared no better than his first, with the professional YouTuber scrambling to save his career after a sickening stunt led viewers to turn against him.
After uploading a video titled "We found a dead body in the Japanese Suicide Forest..." featuring himself laughing and joking with friends over a suicide victim, Logan was immediately taken to task by horrified fans.
Realising he'd made an error of judgment, Logan quickly tweeted out an apology to his 3.9 million followers, saying the video had been a "huge mistake".
But his apology, in which he referred to himself 26 times, mentioned his large social following and concluded with "#Logan4Life", was badly received.
So badly received, in fact, that Logan was forced to issue a second apology in the form of a to-camera speech.
"I've made a severe and continuous lapse in my judgment and I don't expect to be forgiven. I'm simply here to apologise," Logan said.
"What we came across that day in the woods was obviously unplanned. Our reactions were raw, unfiltered. None of us knew how to react or how to feel. I should have never posted the video. I should have put the cameras down and stopped recording what we were going through. There were a lot of things that I should have done differently but I didn't. And for that, from the bottom of my heart, I am sorry."
With nearly 3.6 million views, the new apology has been almost as unpopular as the first.
Game of Thrones star Sophie Turner was among the first to call Logan out on his hypocrisy.
And others soon followed.
Logan's YouTube channel, with more than 15 million subscribers, is a huge source of revenue and reportedly earns him more than AUD$9 million every year.
Many of his videos feature his mansion, extravagant cars and cashed-up lifestyle funded entirely by his video streams.