The new lamb ad is out and as expected it’s dividing the nation and making headlines already.
In a desperate attempt to make light of the current political climate, the Broadway-style musical ad that pits the Left and the Right against each other has got people asking – is it time to stop making these lamb ads.
Meat & Livestock Australia goes famously big for its TV commercials, and has attracted plenty of controversy over the years.
“If you’re a right you are right about every single issue / the left can go cry, throw them a tissue,” sings the leader of right.
“If you’re a left you stick up for the little guy. I mean… person,” comes the reply.
Of course, the – totally unexpected – plot twist is that the one thing that can bring them all together is lamb.
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Barely a few hours after it was released, the ad had already attracted plenty of attention on social media with a huge majority of people saying it’s “cringe”.
ok i think we can stop making lamb ads now— Adam Liaw (@adamliaw) January 10, 2018
Hot take: new lamb ad is bad.— Angus Randall (@angusrandall) January 10, 2018
The new lamb ad is officially the best argument for going vegetarian.— Nic Healey, noted lamb disliker. (@dr_nic) January 10, 2018
First impression of the Lamb ad. Kinda cringey.— Yolanda (@yolanda_vu_) January 11, 2018
That ad made me never want to eat lamb again.— James Morrow (@pwafork) January 10, 2018
lamb ad— Matt Burke (@matttburke) January 11, 2018
Breaking: Meat & Livestock Australia Day Lamb ad achieves it’s objective - dividing Australia & grabbing headlines— Now is this real enough for you (@mark_jwilson) January 11, 2018
As someone who enjoys musicals, bridging political divides and lamb, the new lamb ad… misses the mark a bit— dan (@manualclutching) January 11, 2018
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