This post about milk is going viral in support of farmers

·Senior Lifestyle & Entertainment Producer

4 September 2018 at 1:19 am

A powerful post about the cost of milk is going viral as people rush to show support for Australia’s struggling farmers.

The side-by-side image, which shows a small bottle of water valued at a higher price than a 2L container of Australian milk, is steadily gathering momentum on Instagram, Facebook and Twitter since it was first shared by dairy producers Country Valley.

Home and Away actress Lynne McGranger and Sunrise presenter Edwina Bartholomew have jumped on board to show their support too, sharing the image titled “How does this work?” with their thousands of followers.

FAIR GO FOR FARMERS Here is a challenge to ALL supermarkets and the processors who pay the farmers. Country Valley has increased the price of all our products to pass on an approximate 10.5% price increase for our farmers’ raw milk since the 1st of July. NO FARMERS, NO MILK means NO COUNTRY VALLEY. Food prices are going up due to short supply but there is no mechanism for milk prices. And the effects of this drought will hurt farmers for years to come. Therefore this rise will stay, to help our farmers prepare for the next flood and the next drought. Nothing like the photo to make a point! Please share this post far and wide and support us in our efforts. A price rise is always a very scary time for us. We could lose sales. But losing our farmers is so much scarier.
A post shared by Country Valley Milk (@country_valley) on Sep 2, 2018 at 3:46pm PDT

The post was created to highlight the struggles many diary farmers are facing as the cost of milk for consumers remains low, despite Eastern Australia being caught in the grip of “the worst drought in living memory”.

In the photo, the price of a litre of milk from Coles is valued at just $1, while the same amount of water from a well known brand is priced at $2.10.

And in fact, a 600ml bottle of the same brand of water is priced at $2.15 on Woolies‘ online shop, and $2.25 on Coles‘ online shop.

“Food prices are going up due to short supply but there is no mechanism for milk prices,” the post reads.

“NO FARMERS, NO MILK means NO COUNTRY VALLEY.”

Channel 7’s Eddy accompanied her ‘regram’ of the eye-opening comparison with a lengthy caption, urging her 144k fans to “pay a little more” for a good reason.

“Maths was never my strong suit but I can do the sums on this…,” she wrote. “Support dairy farmers and make sure we have Aussie milk for many generations to come.”

They’re not the only Aussie stars who have shown their support for the struggling farmers, with Nicole Kidman and Keith Urban donating $100,000 to Farm Aid.

Home and Away’s Lynne McGrander and Sunrise’s Edwina Bartholomew have shown their support for struggling Aussie farmers. Source: Getty

The Queen also dug deep, giving an unknown amount to the help the crisis.

Pressure is mounting on supermarkets to introduce a drought levy on the price of the white stuff as people fear farmers could be forced out of the industry.

The suggested levy is 10 cents per litre and it’s already gaining major support from shoppers.

A petition launched by the Queensland Dairyfarmers Organisation (QDO) on Monday already has more than 3000 signatures.

Sadly, leading supermarkets Coles and Woolworths aren’t on board just yet

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