Yahoo Lifestyle 
Rihanna blasts Snapchat for 'domestic violence' ad
Rihanna has blasted Snapchat after a 'Would You Rather' ad appeared on the app asking users to 'slap Rihanna' or 'punch Chris Brown'.
The singer has now urged users to delete the app due to the company's 'dumb' actions.
She took to her Instagram story to share her disappointment at the running of the ad which 'intentionally brings shame to domestic violence victims'.
"I'd love to call it ignorance, but I know you ain't that dumb (sic)," she wrote. "You spent money to animate something that would intentionally bring shame to domestic violence victims and made a joke of it!"
The 30-year-old admitted the app brought 'shame' to those who have been the victims of domestic violence.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
"But all the women, children and men that have been victims of domestic violence in the past and especially the ones who have't made it out yet," Rihanna said. "You let us down!"
"Shame on you," she added.
Snapchat apologised for the ad in a statement to The Verge.
"This advertisement is disgusting and never should have appeared on our service," the statement read. "We are so sorry we made the terrible mistake of allowing it through our review process.
"We are investigating how that happened so that we can make sure it never happens again."
Chris Brown was arrested and subsequently pleaded guilty to assaulting girlfriend at the time, Rihanna, in 2009.
Many fans flocked to social media to support Rihanna following her Instagram post.
If Rihanna wants me to delete Snapchat, I will delete Snapchat.
— 𝒮𝓉𝑒𝓋𝑜 ☃️ (@Stevo1017) March 15, 2018
Tbh I’ve been needing a reason to get rid of my Snapchat and that Rihanna ad was the icing on the cake
— drank in my cup really changed lives (@itsjakeke) March 15, 2018
After riding for @snapchat for yearssss! When Insta stole every element of its model & I gave ideas to increase revenue, Rihanna has spoken and you have officially been cancelled.
— ThroughThisMind.com (@LongForLaz) March 15, 2018
Since Rihanna made her post to Instagram, Snapchat's share prices have reportedly fallen by more than 4%.
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