PR guru Roxy Jacenko took to her Instagram to post a video with her two children Pixie, six, and Hunter, three, to raise awareness for people who have cancer.
The Toni & Guy ambassador showed off her pink locks for a good cause. Watch video above.
The mother-of-two let fans know if they donated $30 to a Toni & Guy hairdresser, they can have dry styling services or wash and blow dry with proceeds going to the cancer organisation.
It comes after the 37-year-old appeared on Channel Nine's Today Extra on Tuesday morning with hosts David Campbell and Sonia Kruger to discuss the dying of her hair for cancer awareness but it wasn't her hair which grabbed the attention of the hosts.
She showed off her giant Nicholas Haywood sparkler which cost a whopping $450,000 during her segment on the show.
David closely inspected the ring saying, "There is a rock on the finger here. Can I have a look at that for a sec?".