The release of a new Old Spice video is as highly anticipated by the beauty industry as tweens waiting for the new Frozen film to come out.
This year Procter & Gamble, the makers of Old Spice, have continued to impress with their latest installment.
The bizarre ad, called Dadsong, depicts the hilarious reactions of a boy’s parents who are struggling to come to term with his transition into a man.
While Mum can’t come to grips with her offspring flying the nest, Dad is overjoyed to be getting some extra room back in the house.
It’s as weird as all the other previous videos, which have starred Isaiah Mustafa, Fabio and Terry Crews.
Kiwi Bret McKenzie jingle from Flight of the Conchords wrote the catchy jingle.
Although you can watch is on social media and Youtube now, it will make its TV debut during the upcoming NFL Thanksgiving Day games in the US.
Old Spice has been one of the most successful ad campaigns, not just in the beauty world, but across the board.
Their Mustafa The Man Your Man Could Smell Like campaign was the fastest growing online viral video campaign ever – it racked up 6.7 million views after 24 hours, before cracking an incredible 23 million views after 36 hours.