Leading fashion brands eager for online success

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The team from I Love Ugly

Leading fashion brands eager for online success

Leading fashion brands eager for online success

The Online Fashion Success workshop was organised be DHL Express and Fashion Industry New Zealand (FINZ).

"With significant retail growth in online fashion retailing, all brands need to be looking at how to maximize their sales online, but this doesn't come without significant challenges in logisitics, ecommerce and shipping," said Paul Blomfield, Chairman of FINZ.

"Clearly it has become essential that all fashion brands need to be selling online in some shape or form, and The Online Success Workshop is designed to give our fashion businesses expert guidance from some of the industry's most experienced professionals," he said.

Speakers included the DHL Express Fashion Export Scholarship Winner I Love Ugly, top fashion designer brand Trelise Cooper, lingerie powerhouse Bendon and childrenswear retailer Pumpkin Patch, a company that has become one of the regions most powerful online brands.

DHL Express Country Manager Tim Baxter said they've identified several key issues that make for online retail success.

"Companies delivering apparel in one to three days have a higher conversion rate and 30 per cent lower returns rate than slower shipping options. Online shoppers also valued live tracking data available via their shop account login instead of chasing emails."

"These are the kind of things apparel brands need to take into account if they're to succeed online," he said.

DHL Express is already working with FINZ on plans for a larger 2013 event.

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