When you imagine what the most pinned wedding dress might look like, you probably think of masses of tulle and an epic train hundreds of metres long right? Wrong.
Turns out, most of us just want a simple, elegant dress with a bit of lace and an elegant silhouette. Enter the “Hollie” dress from Australian label Grace Loves Lace, which has been pinned an epic 2.5 million times on Pinterest, with the brand unable to keep up with demand.
Apparently, brides enquire about the dress on average about 500 times a week. 2000 of them have already been sold, with Made in Chelsea star Millie Mackintosh seriously upping the ante after she wore a second dress from the label to her nuptials with Professor Green. Those two might have split since, but demand for the brand has not.
While “Hollie” has since disappeared from store, “Hollie 2.0” has just launched – but be quick, because apparently there’s 700 of these babies on back order already.
Surprisingly, the dress isn’t strapless, which is undoubtedly the silhouette of choice for Australian brides. But according to designer Karen Willis Holmes, it’s time to move away from tradition.
“Not everyone looks good in a strapless dress,” she tells Be. “It’s a very popular choice and it looks great on some people, but others should try a few silhouettes before they make up their minds.”
Holmes says there are currently two major wedding dress trends: bohemian luxe with a polished twist, and perfectly tailored with clean lines.
“Lace is still a popular choice, but the trend is for a more graphic pattern,” adds Holmes. “Embroidery and beading are also on the rise.”