Meghan Markle effect begins, outfits sell out immediately

Forget her relationship with Prince Harry, Meghan Markle is well on her way to becoming a bonafide royal thanks to her effect on sales.

After appearing at the Invictus Games in Toronto twice, the American actress has caused sell-outs and sites to crash.

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On Saturday, Meghan attended the opening ceremony of the 2017 Invictus Games. Sitting miles away from her partner Prince Harry, the 36-year-old’s maroon dress and bang-on-trend biker jacket sold out almost immediately.

Global fashion search platform Lyst said it had seen a real spike in the number of people looking for maroon dresses, with searches increasing by 37 percent in the past three days.

But it was her look on Monday that caused the most buzz. Finally making their first public outing together, Harry and Meghan were all smiles as they watched a wheelchair tennis match.

Meghan dressed down for the occasion, wearing a white shirt by designer friend Misha Nonoo and a pair of ripped jeans.

The $340 white shirt (named the ‘Husband’ shirt) has now sold out on Farfetch completely, with page views to the design on Lyst increasing by 62 percent. (However, it’s still available on the designer’s site so hurry.)

Meghan’s $205 tortoiseshell sunglasses by Finlay & Co caused the brand’s site to crash within minutes of people spotting the accessories.

The designers have so far made over $34,000 on those pair of sunglasses alone, showing just how much of an effect a Meghan Markle seal of approval has.

“We’ve been amazed by the response to Meghan Markle wearing Finlay & Co. during her first public appearance with Prince Harry,” said Finlay & Co’s Managing Director, David Lochhead. “Our Percy sunglasses have been a top seller all summer and we’re honoured that Meghan chose to wear them on a day when the world’s press attention is on her.”

“We’ve been fortunate to have many recognisable faces wear our sunglasses including Gigi Hadid, Jenson Button, David Gandy, Cara Delevingne and Rihanna, however, none of them have had the immediate impact that Meghan has made. There is a different reaction from the public when someone so connected to the royal family wears our sunglasses.”

Meghan’s leather Everlane bag has also completely sold out and won’t be restocked until the end of November. Her matching Sarah Flint shoes tell the same story.

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