Elle Macpherson launched her lingerie line Intimates with Bendon way back in 1990 and hasn’t looked back since. Elle Macpherson Intimates is the highest selling lingerie range in Australia today.
Billboards of David Beckham in his smalls sent sales of Armani underwear through the roof. Plans are afoot for Becks to launch his own range of underwear with the help of fashion designer Stella McCartney’s husband Alasdhair Willis. CLICK HERE to watch the Beckham's sexy ad campaign
Love Kylie, designed by Kylie Minogue and made by Holeproof, hit stores in 2004. The pop showgirl’s risqué lingerie line featured plenty of ribbons and frills.
Tennis champion Venus Williams caused a ruckus at the Australian Open this year when she graced the court with a dress covering flesh-coloured undershorts that she designed herself.
In 2003 Ian Thorpe ditched his speedos and launched IT, the swim star’s range of underwear sold by David Jones.
Megan Gale proved she's more than just a model when she launched a stunning collection of swimwear. Although not officially an underwear collection, the Isola range is so beautiful it's still worth a mention.
In 2008 Janet Jackson applied the Pleasure Principle to her range of lingerie, named after her 1987 hit song.
Fashion designer Collette Dinnigan is a star in her own right. Her dresses adorn the biggest Hollywood celebs and have a price tag to match. In 2008 however Dinnigan was kind enough to release a line of underwear we could all afford, Wild Hearts, with Target.
Floozie by Frost French is a retro line of underwear designed by Sadie Frost and Jemima French for UK retailer Debenham’s.
Clearly Wonderbra and Dita Von Teese are a perfect match. The burlesque performer’s designs for Wonderbra are inspired by her glamorous 1940s and ‘50s signature style.